If you are a gym owner or a trainer, you understand the importance of having excellent branding.  Your brand is what separates you from the rest of the pack.  When most people think of branding, they think of a logo or the name of the business.  In my experience, I’ve found these things to be less important than the actual pillars of the brand.

Today, we dive into what can help make your brand truly special.


For whatever reason, I see so many gyms lack in their merchandising opportunities. Every single one of your members should have some of your merchandise.  T-shirts, tank tops, sweat shirts, and more should all be available for purchase (or included in a membership) at your gym.  

Other swag like branded shaker bottles, wristbands, lanyards, etc. should be freebies just so that your clients (and their friends) have more exposure to your brand.  Also, don’t be cheap when sourcing your merchandise!  It is worth it to have quality items so that people associate your brand with quality.  


It’s easy to stay in your shell as you are working on your business, but the more hands you shake, the more money you make!  Get out there and collaborate with other business owners.  Become the familiar face in your local environment so that others know who you are and what you do.  Sometimes, the right relationship can lead to huge deals, more business, and greater impact.

Create Content 

This is where I see a lot of business owners and trainers fall short.  Creating content isn’t for your benefit – it’s for the benefit of your clients and followers!  Don’t use your content to show how cool you are.  Rather, focus on what your patrons might want to see or learn from you.  Add value wherever you can and it will come back to you ten-fold!  Become more of a creator than a consumer and watch your brand grow.

Closing Thoughts

There are some great branding experts out there.  I recommend that you find a trustworthy resource in your industry and do your research.  Creating a prosperous brand-image may seem daunting at first, but I think outlining your priorities and breaking things down into smaller tasks can be very helpful.

What is most important to you and your brand?  Let us know in a comment below and until next time.. Stay moving!

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